Tuesday, May 31, 2005

The Law of Institutional Existence

The primary purpose in the creation of all institutional entities is to fulfill a need; be it an organization, a church, or a corporation.

Once created, the primary purpose of an entity automatically changes to ensure the survival and self preservation of itself. The new primary purpose is never stated.

Thursday, May 26, 2005

Maximize your tips!

How to maximize your tips without charging the customer more money:

1) Get a credit card that gives you cash back towards all purchases. I have one that gives me 1% back. Everyone that pays cash, I put it on my credit card and keep the cash. I get an additional 1% of their check.
2) Sign up for a service like www.rewardsnetwork.com (formally idine.com); they'll give you 20% of the check at certain places when you pay with a registered credit card. Or you can register your card at upromise.com and get 10% back towards your kid’s education.
3) If the restaurant at uses coupons, keep a shit load of coupons around.
4) If the restaurant has a reward program, claim the rewards for yourself if the customer doesn’t claim them.

Here is an example: Let’s pretend that you give a customer a $50 bill and they tip you 18%, or $9. If you did nothing, you’d be left with just $9.

Now, let’s say you use my method. You take there $59.00 cash ($50 bill plus $9 tip) and put it in your pocket. You then apply a 10% off coupon that you clipped out of the newspapers and apply it to their bill. 10% off the original bill of $50 is an extra $5 bucks for you. Now, your take is up to $14.

Let’s take it two steps further. You charge $45 to cover their bill on your credit card. Your credit card is a dividends reward card that gives you 1% back on all purchases. Plus, you’ve registered your credit card with idine and will get back up to 20% at certain restaurants (up to a certain max each month). You get back an additional 1% dividend from your credit card, or 45¢. Plus you get 20% dividend from idine, or $4.50. That adds an additional $4.95 to your total take, leaving you with a grand total of $18.95. You’ve more then doubled your original tip of just $9.

Of course, you must deposit the $45 charged to your credit card into your checking account so that you can pay off your credit card every month.